Emmanuelle Moureaux unleashes her vibrant palette on a new Bluberi location in Stonebridge, Virginia.
Paris-born, Tokyo-based Emmanuelle Moureaux is best known for injecting bright hues into that most staid of institutions: the bank. The architect and interior designer has designed branches of Sugamo Shinkin, a Japanese bank, that are nothing if not bold. One façade’s stacked aesthetic recalls a cluster of iPads with variously coloured covers, while another one features an irregular arrangement of windows with deep frames highlighted in electric hues.
Now, her eye for colour has been put to use for the Bluberi brand—a health-conscious purveyor of frozen yogourt based in Washington, DC. For a new location in Stonebridge, Virginia, Moureaux devised imagery that speaks to the company’s plump and fruity mainstay: a stencil of a blueberry tree extends its branches behind the cash; while the walls are decorated with blueberry-like circles in 13 colours. Even the fixtures are round, and the chairs are vibrant and fun.