Before heading off to report on the Belgian biennale, Azure‘s Elizabeth Pagliacolo checks out some of the products – by Nendo, Emeco, Dark and more – that will be launched at the fair from October 20 to 28.
Since it first started in 1968, Interieur has garnered a strong reputation for carefully selecting the 300 brands, from Alessi to Zanotta, that fill its halls with their latest furnishings. It also curates installations that delve into cerebral themes – in 2010, it did so with Rambla, a great outdoors–themed boulevard that ran through the fairgrounds.
This time around, the installations spill out into the city. The main event will be Future Primitives, in which such participants as Ross Lovegrove, Nendo, Makkink & Bey and Greg Lynn will present their unique visions at the expo as well as the city centre, in a cultural venue called Buda Island. There, a few of the show’s other exhibitors, as well as participants in Ventura Interieur – an offshoot of the exhibition that takes over Milan’s Ventura Lambrate neighbourhood during the Salone del Mobile – will also present new works.
While we wait with bated breath to discover these conceptual extravaganzas, here are some product highlights to be found on the show floor.
1 Fishline Chair by Nendo
To enhance the wood grain of the new Fishline Chair, the ever-prolific Nendo wound a fishing line dipped in dye around every surface. The result was a light, filigreed varnish that reinvents the chair finish.
2 So-So by Emeco
Emeco continues to reshape its iconic metal chair, this time with the help of Jean Nouvel. Featuring a shawl-like backrest, the chair and stool collection is made with 80 per cent recycled aluminum. The line is modestly named So-So. Nouvel has remarked, ”This chair is special because it intimately embraces the body. But compared to my girlfriend, it is just So-So.”
3 2.connect by Pami
Working within the realm of office furniture, the Belgian brand Pami zeroes in on flexibility with the 2.connect system, by design studio Hegge ID. The height-adustable desks are made up of thin top and side panels and can be accessorized with temporary storage units, task lights, directional signage and even a corporate logo.
4 Edvard by Deknudt Mirrors
Designer Jean-François D’Or names his portable looking glass after Edvard Munch. The conical design comes in two sizes, in black, white, yellow, green and blue. Part of the Reflect+ line, it can be wall-mounted (and double as a coat hanger) or displayed as a table-top object.
5 Apollo by Dark
Belgian lighting brand Dark makes fixtures in an eclectic style that livens up interiors. Apollo, designed by Romy Kühne, is no exception. Made of stainless steel facets bolted together, the fixture comes in a batch of new colours that contrast its exterior with its interior.