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This international event, created by C4 -Creative Fo(u)r, offers a unique and innovative take on the traditional tradeshow, In order to ensure optimal contact between exhibitors and visitors, attendees are automatically led along a route that winds its way through small, uniform stand units. The innovations are showcased within the dimensions of the corner unit and on the (shell scheme) walls. Each box contains four corner units and a multimedia console which takes centre stage (for PC/laptop). Traditional aisles are transformed into lounge zones: places to enjoy a drink, to chat and to provide further explanation about innovative products, applications or services. The Canadian edition takes place at the Enercare Centre.