“Designed in California” is the new “Made in Italy”. While California’s mid-century modernism is well documented, this is the first exhibition to examine its current global reach. Picking up the story in the 1960s, the exhibition at the Design Museum charts the journey from the counterculture to Silicon Valley’s tech culture.
Its central idea is that California has pioneered tools of personal liberation, from LSD to skateboards and iPhones. This ambitious survey brings together political posters, personal computers and self-driving cars but also looks beyond hardware to explore how user interface designers in the Bay Area are shaping some of our most common daily experiences. The exhibition reveals how this culture of design and technology has made us all Californians.