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Azure's July/August 2019 Issue cover
Current Issue

July/August 2019

#273
July/August 2019

From a groundbreaking seaside museum in China to an elegant new sofa by Ronan and Erwan Bouroullec, Azure’s July/August issue unveils the 20 winners of the ninth annual AZ Awards!

Most street-style blogs – and there are a lot of them – focus on individual styles. Exactitudes takes the opposite approach, highlighting not individuality but likeness. By juxtaposing images of similarly dressed people taken from city streets worldwide, photographed against a white backdrop, Ari Versluis and Ellie Uyttenbroek take their subjects’ indentities and transform them into exemplars of archetype. The title – a portmanteau of “exact” and “attitude” – captures this sense of personality expressed through a strict dress code.

Exactitudes’ newly released fifth edition documents 16 years of the duo’s work on glossy, large-format pages, presenting the images without context. The book contains 1,660 faces, most displayed a dozen per page, but each page is not so much a portrait of 12 individuals as a portrait of a unit, an amalgam of individuals into a single identity.

At the back of the book, each identity is given its own description; for example, the Holly Hobbies of Limburg are described as “fast fashion romantics with a granny-grunge style.” The pictures are worth a thousand words, and guaranteed to ignite conversation.

In addition to acting as a fashion log, the book represents a time capsule. It’s impossible to look at the page of Speedfreax photographed in 2002, with their denim and over-the-shoulder bags, or the Morroccies captured in 1997, dressed in nearly identical Bill Cosby sweaters, and not cringe in recognition of fashion eras (thankfully) long past. But equally humbling – and reassuring – are the pages of people in whom we recognise nearly everyone we know, including ourselves.

Published by 010 Publishers, Rotterdam (hardcover, 168 pages)

AZURE is an independent magazine working to bring you the best in design, architecture and interiors. We rely on advertising revenue to support the creative content on our site. Please consider whitelisting our site in your settings, or pausing your adblocker while stopping by.