Paying tribute to the Canadian capital where he first cut his teeth, Rashid unveils a full collection for the Danish manufacturer complete with tableware and light fixtures.
The prolific pink-suited designer (he’s got 3,000 designs currently in production) now adds seven more works to the list. This collection for BoConcept is refreshingly bereft of the over-the-top swoopy bubble gum features that grace so many of Rashid’s other products (think: Superblob for Edra, Snap for Feek and Veuve Clicquot’s loveseat).
The collection is made up of a dining table, sideboard, storage unit, dining chairs, lighting and tableware comprising plates, bowls and ceramic cups. Rashid has playfully named the series Ottawa, after the city where he studied 30 years ago, earning a bachelor’s in industrial design from Carleton University. It is his first line to reference his Canadian roots.
Yet there are no obvious visual cues of the city itself embedded into the design, at least not in any immediate way. Instead, there are hints of Rashid’s signature bursts of colour and amoeba-shaped motifs. The leather dining chair’s leaf-like form has a crisp, smooth profile and those trademark tattoos the “king of plastic” is so synomous with adorn the tableware. The storage unit features an X-shaped door handle, a bold element that’s repeated again on the legs of the oak veneer table and chairs.
Rashid is launching the collection at all of BoConcept’s showrooms, with stops in Manhattan and Toronto (Ottawa is not on the list).