During Milan Design Week, the Italian rug manufacturer unveils a quirky new collection by Fabrica creative director Sam Baron and Italian designer Luca Nichetto.
Seats, sofas and lighting tend to take the lion’s share of media coverage during Salone del Mobile, but high-end carpet manufacturer Nodus will likely be grabbing attention with its eye-catching rugs – created by leading designers Sam Baron and Luca Nichetto – on view at Zona Brera (via Cavalieri del Santo Sepolcro 3).
The director of Fabrica (Benetton’s creative agency), Baron has designed a round rug defined by a pink fringe hand-tufted in concentric circles. Called Jupon, a French word meaning petticoat or undergarment, the 250-centimetre wool carpet looks a bit like a ballerina’s tutu left on the floor.
Luca Nichetto will be showing two carpets: Morgane, which incorporates his cartoon drawings of people dining, and small animals – dogs, mice and rabbits – frolicking about; and Regata Storica, a more subdued abstraction of kayak shapes floating in an expanse of gray-hued 10-millimetre pile. All three rugs are handmade in India.
Nodus, however, isn’t the only company launching new pieces by Nichetto. Based in Stockholm, the 37-year-old is quickly becoming one of the most in-demand designers. Just like last year, his will be a recurring name at both off-site events and at the fair, where such brands as Casamania, Cassina, De Padova and One Nordic of Finland will be debuting a number of his products.
He has also collaborated with Oki Sato of Nendo to launch seven new products. The two designers first met last year over a cup of coffee in Stockholm, and decided to work together out of mutual respect for each other’s work. The idea was hatched initially as a joke, but by December both were well into realizing the collection. They used a variation on a Japanese creative process called “tanka,” where one person begins a poem and another finishes it. The exhibition, titled Nichetto = Nendo, will be on view April 9 to 14 at Foro Buonaparte 48, Milan.