Area and property developer AM has just launched the competition ‘AM I Included?’ at Provada, the trade fair for the property sector. Hilde Blank (AM Concepts) explained why AM chose a competition as a way to generate innovative ideas that shed new light on the ideas behind the inclusive city. Jury members Edwin Oostmeijer (Edwin Oostmeijer Projectontwikkeling) and Like Bijlsma (Netherlands Environmental Assessment Agency) discussed their decision to become involved in this initiative as jury members.
AM feels committed to its social responsibility and wants to deepen its understanding of this subject by connecting with design parties with a progressive view of this topical issue. AM will reward the winner with a concrete design project. The bilingual competition is being organized in collaboration with Architectuur Lokaal.
AM is looking for a working method with feasible proposals for area and living concepts, based on an urban vision, that make the city more inclusive. The inclusive city was developed as a social concept whereby inclusivity denotes the participation of all groups in the social, cultural and economic life of the city. Within the social domain, there are programmes to shape and strengthen the inclusive city. Within the spatial domain, however, there is relatively little knowledge about what aspects can make the inclusive city a success.
Hilde Blank, director of AM Concepts: ‘We invite all parties who feel called upon to take part, whether they are designers, urban sociologists or city makers. For us, this is about generating fresh insights and perspectives that can help make cities belong to everybody.’