The O bag brand is looking for the design of the new edition of their iconic combinable bag consisting of several components – body, handles, trim, inner bag and other accessories of your choice – creating a modular, customisable product, with a democratic price and an unmistakable style.
The brand O bag stems from the incredible success of the iconic and customisable bags and clocks.
Today, it is leader in the customisable accessory market, offering a wide range of products made of innovative materials, such as combinable bags, watches, sunglasses and bracelets.
The four principles on which the brand is based are:
• Modularity and Customisation: the client has the possibility to combine several components in order to create a unique and customised product.
• Materials: the plastic material is the trait-d’union among all the O bag products that ensure a strong identity, providing versatility and functionality.
• Democratic price & Easy Fashion: the O bag mission is to create “democratic” products with an easy fashion approach, based on a variable price that can satisfy a wide range of clients.
• Design: O bag is rooted in the design world: born in 2009 at the Salone del Mobile with its iconic “O clock”, it keeps creating products that are able combine fashion with design.