The origins of the Red Dot Design Award date back to 1955. The institution behind the competition is the Design Zentrum NRW, which is led by Professor Dr. Peter Zec since 1991. Its distinction, the Red Dot, is established internationally as one of the most sought-after quality marks for good design. In order to assess the diversity in the field of design in a thorough and professional manner, the award breaks down into three disciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept – each award is organised once a year. From products to communication projects and packaging to design concepts and prototypes, the Red Dot Award tracks the most prominent trends worldwide.
Since 1993, the Red Dot Award: Communication Design, known as the “Deutscher Preis für Kommunikationsdesign” (German Prize for Communication Design) until 2001, is hosted annually by the Design Zentrum Nordrhein Westfalen. It is geared to agencies, designers and companies from around the world. In 17 categories, they can enter their works, which will be evaluated by the Red Dot jury. A winning work receives the distinction “Red Dot”, while outstanding entries get the Red Dot: Best of the Best. Only the best piece of work in a category receives the top award “Red Dot: Grand Prix”. Part of the Red Dot Award: Communication Design is the Red Dot: Junior Award. It is intended for up and coming young designers (up to two years post-graduation). The Red Dot: Junior Prize is endowed with 10,000 Euros and goes to the best project.