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Premise

Vietnam after the second world war faced a series of battles lead by their leader Ho Chi Minh for decades. This was to free the country from Japan, and subsequently the French Colonization. Their freedom struggle from foreign colonization was successful in 1986.

The Fishing and seafood industry expanded dramatically after the reforms and its historical importance was evidently visible in the number of employees directly or indirectly involved with the industry.The economic and population growth, has fueled an increase in the consumption of fish in Vietnam. Subsequently, it raised the demand for an increase in production as well, ultimately leading to intensive methods of fish farming.

Challenge

Amidst the struggle for mass production using synthetic farming and export, the local fishermen are struggling to make a living. The produce from aquaculture in Vietnam is much more than the local produce, and the competitive market demand has subdued the local vendors.

Although traditional methods still prevail and attract tourists, the disparity in demand of naturally grown fish has denied them a modern infrastructure in urban areas. The street market culture is thriving in Vietnam, yet the infrastructure has not been explored.

The challenge here is to design, an open seafood market infrastructure to house the local sellers and rejuvenate the street market culture through physical structures. It would also act as an avenue for tourists making it a part of the public space fabric.

Objectives

  • Inclusive: offers wide spectrum for spending, accommodating all sellers and people. 
  • Identity: the market must be an iconic public place, representing the local producers of Vietnam. 
  • Agile: looks at flexibility/ evolving/ incremental strategy to build a marketplace.
  • Public Engagement: has a range of activities for social engagement. 

Prizes

  • Prize pool of worth 22,000$
  • First Prize: 5000$ (For students and professionals)
  • Runner Up: 6 x 1300$ (For students and professionals)
  • People’s Choice: 4 x 500$ (Open for all)
  • Honourable Mention x 12: 600$ Each
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