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R&D Naming Competition

Desall is looking for a new name and payoff to represent a network of Italian companies in the textile sector whose aim is based on international growth and shared innovation amongst the companies forming the product chain. Among others, the proposed solutions should include references to the textile industry and the constant devotion of the network to collaborative research, development and innovation.

Submission Requirements

Proposals should:

  • Be written in English. The name should be easy to pronounce and understandable on a global level;
  • Have a professional, innovative and internationally-oriented tone;
  • Be easy to remember and easy to communicate;
  • Not include names of words that are complicated or difficult to understand;
  • Be composed of up to 8 characters (maximum);
  • Include 2 to 4 words for the payoff, with the aim of conveying the message in a clear, concise and easily memorizable manner;
  • Include a payoff that complements and reinforces the meaning of the name.

Eligibility

Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.

Award €1500

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