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“Every year after Christmas Eve I’m left with a huge pile of extra gifts. So I decided to build an epic Winter Wonderland Outlet where I can make the gifts available for everyone. I’ve found a building for that but it needs some serious renovating. That’s where you come in. This is the Unbelievable Challenge 2017.” – Mr. Santa Claus
The big idea: What is your unique, inspiring and innovative solution for Mr. Santa Claus’ epic Winter Wonderland Outlet?
Mr. Santa Claus’ main idea is to create an inspiring and exciting shopping mall front that provides a setting for unique experiences and attracts big customer flows. That is to say, the design should invite people to visit and spend time inside the mall.
Ruukki building materials are to be utilised as a part of the overall design.