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100% Design is the largest and longest running design trade event for industry professionals in the UK.
First staged in 1995, 100% Design is the cornerstone event of the London Design Festival. Attracting more than 27,000 visitors across 4 days, the show takes place at one of London’s most inspiring venues, Olympia London. Visitors to the award-winning show include architects, designers, specifiers, retailers and developers, as well as multinational companies looking to source products for their latest projects.
Featuring an unrivalled talks programme, bespoke installations and a curated selection of world-leading international brands, 100% Design is the dedicated meeting place for business and design in London.