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Textiles have the power to brand a collection, communicating a company’s heritage far beyond the talents of mere marketing. Traditional fabrics have traveled from region to region throughout history, recognisable because of their unique motifs, their authentic weaves, and their local colour. Today, luxury houses build empires on the strength of their textiles, allowing the fabrics to do all the talking, narrating stories and advertising craftsmanship just like a woven billboard. Prints, tweeds, stripes and pleats are just some of the mediums that brands claim as their own; putting textiles front and centre as a business strategy in itself.
As part of NYTM, the 2018 Talking Textiles Conference will host an array of international speakers revealing the secrets and techniques behind the seams of their garments and home textiles; fuelling trends and creating icons for the decades to come.