Since 2010 the image of Cersaie is selected among those submitted in Beautiful Ideas competition, involving students from Italian universities and institutes of design, graphics and architecture. Scacco bagno will be the image of Cersaie 2018.
Scacco bagno is an original, unconventional poster image that reveals a subtle sense of humour. It represents a playful approach to bathroom design, a bizarre composition of the classic elements of sanitary fixtures and tiles arranged in such a way as to catch the eye at first glance. The sanitary fixtures are used like the pawns in a game of chess, moved by the skilful hands of the interior designers as they create the bathroom.