Art centre ARTECHOUSE NYC has partnered with Pantone to present the Color of the Year 2023, Viva Magenta, with their new MAGENTAVERSE exhibition.

The immersive exhibition uses visuals and sounds to explore the shade, letting visitors explore the virtual within the physical realm. Through the different rooms, the exhibit lets you interact with Viva Magenta in all of its forms.

This is the fourth consecutive year ARTECHOUSE and Pantone are collaborating to reveal the Pantone Color of the Year, but the very first time a dedicated exhibit will be open to the public. The exhibit is part of the Submerge by ARTECHOUSE series, a new experiential concept of immersive storytelling, submerging audiences into the stories of people, places, brands and organizations that exist at the intersection of art, science and technology.