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The Royal Architectural Institute of Canada (RAIC) is seeking a Marketing and Communications (Marcom) Manager is responsible for all communication touchpoints including the development and implementation of all RAIC marketing and communications strategies related to advertising, branding, product, and service promotion.

This individual will work with the marketing and communications team and staff to collaboratively co-create goals, strategies, and implementation plans to execute creative and effective marketing campaigns that communicate the unique value proposition of RAIC work, products, services, and events. Some marcom goals include maintaining the brand integrity of the RAIC and strategically positioning the Institute as the only national voice for the architectural community, a trusted source of knowledge and professional resources for the architectural and design community, while establishing and ensuring its status as industry leader.

The Marketing and Communications Manager supports the development of campaigns for new and existing products and services and ensures collection and analysis of marketing analytics as a key performance and decision-making tools. The manager will have the ability to understand and analyze trends and have a deep understanding of the wide variety of marketing channels.

Key Responsibilities:

  • Align marketing efforts with RAIC strategic priorities to ensure a consistent message cross various channels;
  • Oversee all marketing and communication for the organization including, but not limited to emails, newsletters, website copy, etc.;
  • Coordinate and oversee the implementation and distribution of RAIC’s electronic communications (email, newsletters), including oversight of the content on RAIC’s website;
  • Oversee translation of materials from English to French;
  • Develop and execute a results-driven, multi-platform communications strategy and plan in line with the RAIC corporate brand and strategic priorities;
  • Campaign development for new and existing products, services, and activities – this includes writing marketing copy and working collaboratively with teams;
  • Track the effectiveness of various campaigns and provide recommendations and implement improvements;
  • Working collaboratively with staff, develop, manage, and produce materials to create a cohesive image and message for print and all offline communication modalities (e-news, email, newsletters, website, etc.);
  • Support the planning and implementation of public relation initiatives related to the brand;
  • Manage marcom budget and spending;
  • Project managing all marketing and communications campaigns that are developed across RAIC portfolios;
  • Act as a resource to RAIC department leads for marketing campaigns;
  • Stay current with needs of architectural community with ongoing research, development and implementation of new marketing strategies and campaigns;
  • Enhance and grow the architectural community and communication reach of the RAIC;
  • Develop and promote branding initiatives consistent with organizational goals and objectives;
  • Maximize brand value through the development of ancillary revenue streams and new opportunities;
  • Ensure all products, services, and other offerings are aligned with brand identity;
    Conduct ongoing brand management;
  • Assist departments with pricing based on market research and other projections;
  • Proactively provide innovation across all communication vehicles that the RAIC uses (offline and online) and provide competitive insight into its communications and branding strategies;
  • Identify potential new products/media to enhance the marketing/communications work of the RAIC;
  • Identify and pursue opportunities for collaboration with other organizations on communications efforts, collaborating with other staff as appropriate;
  • Ensure that all materials are developed and distributed according to an appropriate timeline;
  • Oversee the research, writing, and editing of RAIC Journal provide content to several professional magazines;
  • Coordinate content and production with publishers, translators, graphic designer, and writers for magazine publications;
  • Act as RAIC’s focal point for media relations, maintaining media contacts, providing information, arranging interviews, writing, and distributing media press releases, organizing press conferences, etc.;
  • Provide and coordinate text to update the RAIC website;
  • Oversee production of the annual report;
  • Review communications materials prepared by the graphic designer;
  • Prepare speeches, letters and presentations and reports as required for the Board of Directors and Chief Executive Officer;
  • Create scenarios and scripts for RAIC events, including the annual Conference, Congress, awards ceremonies, and the Governor General’s Medals in Architecture public lecture;
  • Work with organizational partners on events, activities, and communications that promote the RAIC;
  • Oversee the editing and proofreading of communications-related texts and others as required;
  • Participate in regular staff meetings to coordinate work, resolve operational issues, and ensure harmonious relations among the National Office team members;
  • Other duties as assigned.

Required Qualifications, Skills, and Competencies:

  • University degree in marketing, advertising, business administration, public relations, or related field;
  • A minimum of 5 years of work experience in a similar role;
  • Excellent understanding and familiarity with brand building and brand management;
  • Proven track record in creating and executing successful e-mail marketing, Internet marketing, and direct marketing programs;
  • Experience in advocacy and government relations an assest;
  • Demonstrated proficiency in internet marketing techniques, technologies, and solutions
  • Metrics-driven thinking;
  • Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines;
  • Proven ability to manage multiple and competing priorities simultaneously;
  • Breadth of working knowledge and experience in publishing with print and web-media (Magazines, Newsletters, Journals);
  • Ability to manage and co-ordinate the end-to-end development process while meeting deadlines, budget requirements and reporting on the results;
  • Exceptional presentation, copy-editing, written and verbal communication skills;
  • Competence as a creative writer with an eye for great emails, messaging, and web pages
  • Experience in promotional video production;
  • Direct experience with graphic and web design, and other marketing-related software tools
  • High level of attention to detail;
  • Energetic, self-motivated, and results-oriented;
  • Excellent inter-personal skills and are adept at building relationships with different partners
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution;
  • Politically and culturally sensitive;
  • Excellent customer service attitude;
  • High degree of energy, integrity, courage, empathy, and creativity;
  • Superior active listening, analytical, and problem-solving ability;
  • Effective as a collaborator and leader;
  • Proven ability to build and cultivate strong relationships;
  • Professionalism, courtesy, and patience;
  • High level of integrity, confidentiality, and accountability;
  • A sense of calm and confidence;
  • Willingness to learn;
  • Team player;
  • Experience with volunteer-intensive service operations;
  • Bilingual (English/French);
  • Knowledge of Microsoft 365 and its suite of products (e.g. Teams, SharePoint, MS Word, MS Excel, etc.), CIVIcrm, Hubspot, Drupal, Moodle and WordPress;
  • The ability to travel when required.

If interested please submit a cover letter addressing the duties, skills and abilities, and hard qualifications for the position and why you are the right candidate for the position, a detailed resume including a summary of relevant knowledge and workplace experience the following to hr@raic.org

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