“Learning by designing” is the protocol at Domus, with intensive workshops bolstered by lectures, field trips and assessments
Held up as a tool for enriching life, the interaction design taught at Domus Academy is about “creating a product, service or space that people will interact with through an intuitive visual and haptic (tactile) interface.” The workshop-based teaching approach encourages students transform their original design visions into market opportunities with the latest hardware and software. Studies focus on user experience (including primary research activities), storytelling (developing the narrative around the design to “sell” the design or its need) and prototyping (both digital and physical). Core workshops centred on Experience Design and Tangible Interactions loop in collaborating companies (which have included Cisco, Park Hyatt, Kickstarter, Technogym and Samsung) and reproduce real-world projects. Teamwork is paramount, and multidisciplinary teams are the norm.
Pietro Turi of Condé Nast, Manuela Zavattaro of Google, Gianpaolo Tucci of Atelier About, Julie Blitzer of Design Group Italia
Nima Gazestani, Andrea Pedrina and Michele Aquila – Domus Academy Interaction Design Programme Leader