The third edition of the Biennale will celebrate graphic design over a period of four months, an opportunity for all its participants to meet up, discuss practices and topical issues thanks to a variety of events all over the city. This year’s theme, “VIRAL”, is an invitation for the spectator to reflect upon this term, which refers to the spreading as well as the diffusion of information, images and also those diverging interpretations we make of them.

With this far-reaching theme, Le Signe questions the role of the public in the virality present in society today. The audience can discover a program of events that highlight emerging as well as established artists from the graphic design scene. Workshops, talks and round tables are organized all around town, contributing to the transmission and questioning  and discussion and sharing ideas around graphic design. The Biennale addresses at the same time an audience of professionals, graphic design students, and those who are interested in the subject by opening the access to the discipline.