The Business Design Thinking and Doing textbook aims to guide, instruct and inspire the next generation of innovation designers, managers and leaders. Building upon an evidence-based innovation development process, it introduces, explains and provides visual models and case examples of what Business Design is, how it is applied across sectors and organizations, and its impact on decision-making and value creation.
Students will read and analyze design-led innovation business cases from across the globe, discover multi-disciplinary strategies (from marketing to anthropology) and practice applying a designer’s toolkit to find, frame, and solve business problems in contemporary ways. Throughout the book, students will break down the process of innovation and move from initiation to implementation, engage in iterative feedback loops, and develop concrete plans for personal and professional collaboration and workplace application.
About the Speakers:
Angèle Beausoleil is Assistant Professor of Business Design and Innovation in the Rotman School of Management at the University of Toronto, Canada. She is a ‘pracademic’ who teaches design methodologies for business innovation and leads research on organizational innovation process design, navigation and management.
Elizabeth Pagliacolo is the Editor in Chief at AZURE magazine. A National Magazine Award–winning writer, she has reported on design fairs around the world, covered prominent architecture projects, including Odile Decq’s restaurant at the Paris Opera Garnier and Snøhetta’s entrance pavilion for the 9/11 Museum in New York, and reported on new trends and technologies, from the emergence of LEDs to the evolution of sustainable concrete. She also interviewed the leading lights of modern architecture and design, such as Patricia Urquiola, Lawrence Scarpa and Walter Hood, and participated on design juries in Toronto and New York.
Ticket & Book:
Your registration fee includes access to the livestream, a paperback copy of Business Design Thinking and Doing and shipping fees. The book will be shipped to registrants after the event. Please allow 3 – 4 weeks for delivery.
