Curated by Maria Cristina Didero and Richard Hutten, Droog30 is an exhibition about one of the most talked-about of all design labels. See the stories behind Droog’s striking furniture, home accessories, lighting and other products. Expect bold statements like Tejo Remi’s 1991 Chest of Drawers, made from finds that he tied together with a strap or the cube-shaped Do Hit Chair by Marijn van der Poll, which the buyer has to literally sledgehammer into an armchair using the tool provided.

In the installation, the designs are placed in a spatial translation of a social media feed. With this, the curators make the Droog mentality both tangible and comprehensible – ever unafraid of strong reactions and still swimming against the current.