For design journalists, covering trade fairs often amounts to an endless search for novelty. Furniture manufacturers have responded accordingly, pumping out launches all year round in hopes of riding (or starting) the wave of trends. Year after year, the cycle repeats. But a different trend has been brewing in Copenhagen. At 3daysofdesign 2025, many furniture brands tapped into the rich local design heritage by bringing back archival pieces, while others reissued iconic products by international designers. This practice has, at times, been met with skepticism from the industry. Are these designs still relevant outside of their original cultural context? Is it just a marketing ploy? Has the relentless trade show circuit lulled brands...