Artemide’s two-storey stand, designed as a series of dark and bright spaces by Michele de Lucchi, kept the focus on the products, rather than the brand itself. Three enclaves displayed Ameluna (a collaboration with Mercedes-Benz), while collections by Bjarke Ingels and Philippe Rahm drew crowds in from the aisle. The interior flow allowed visitors to take in an embarrassment of riches, by Herzog & de Meuron, Ross Lovegrove, and Artemide VP Carlotta de Bevilacqua. A black curtain-wrapped corner demonstrated de Lucchi‘s Tycho spotlights with a replica of the Michelangelo statue they were devised to light.
Belgian architect Vincent Van Duysen designed the 700-square-metre Flos stand, as well as two of the brand’s biggest show launches, Infra-structure and Casting. The latter is part of a newly expanded outdoor division, exhibited in the booth’s “backyard area.”
For the run of the show, there was a steady queue just to sign up for a peek at the Light Experience, hidden away behind the back wall of iGuzzini’s massive booth. The not-so-secret room demonstrated a wide range of interior and exterior products, projecting incredibly precise illumination and colour from all four walls, the floor and the ceiling.
The German manufacturer invited fair attendees to enter the future of light through its space-themed 400-square-metre stand. The products – including Più plus and io/lui spotlights – were subtly exhibited via 11 exquisitely illuminated floating planets. Jürgen Drändle, of Drändle 70|30, collaborated with brand agency Martin et Karczinski on the project.
Though smaller in scale than the big brand’s spaces, Nemo held its own in a simple stand with walls that mimicked concrete and an industrial metal floor which proved an ideal reflective backdrop for its linear architectural lighting. In addition to illustrating the limitless potential of the configurable Linescapes collection, Valentina Folli’s booth served as the launch pad for Parliament. The colourful floor lamp was designed by Le Corbusier in 1964 and is now being produced for the first time.