Weighing in at just under six pounds, taking only one minute to produce and costing €65, Magis‘ new monoblock Bell Chair is as innovative as it is striking. Conceived by renowned German designer Konstantin Grcic, the product is fabricated almost entirely from the manufacturer’s own waste (in addition to byproducts sourced from northern Italy’s automotive industry) and is completely recyclable.
Using patented recycled polypropylene, the designer was able to craft a bold new object with a sustainable ethos at its core. “The parameters were quite simple,” Grcic explains, “a monoblock plastic chair injection moulded in polypropylene.”
While its egg-like form — a sweeping back and arms — may appear at first as a purely aesthetic choice, the shape, in addition to providing excellent ergonomics, is also central to its rapid production process and minimal footprint. “Our aim,” explains the designer, “was to develop a high-quality chair with the bare minimum of material. This target was important to us for ecological reasons, but also from a commercial point of view.” Using as little material as possible, Grcic was able to cut both costs (and the eventual retail price) and shipping prices.
Like its manufacturing process, the Bell Chair’s delivery system was meticulously engineered. It’s also shipped with a charming and reusable delivery palette comprised of the same reconstituted plastic, creating a “a vertical stacker in order to keep to the footprint of just one chair for packaging,” according to Grcic. The neon plinth holds up to 24 vertically stacked chairs to not only reduce the carbon emissions during transportation (the lightweight product is almost half the mass of similar plastic chairs) but fold back into the design’s almost closed-loop process.
Though its production process is short, this doesn’t mean that the seat is conceived to throw away. “Its life is designed to be long,” says Grcic. “We are not designing a chair that is disposable within years.” Currently available in three shades (Sunrise, High Noon and Midnight), Grcic’s Bell Chair is a contemporary icon to be, making high design both sustainable and affordable. What more could you ask for?
For his latest product with Magis, the German designer leverages recycled plastic to create a charming seat that’s lightweight, stackable and even affordable.