DOpla and Desall are looking for innovative new products in the sustainable tableware sector, with the goal of redefining the brand’s identity and recognizability through a distinctive value proposition. You are invited to design new solutions that represent an authentic transformation, showing that DOpla is present on store shelves not passively, but with a unique, strong, recognizable identity that looks toward the future.

Projects may fall under one of the following categories:

• New product: an idea that responds to emerging needs in the tableware industry, breaking away from DOpla’s current portfolio and from the “commodity” approach, something eye-catching and attention-grabbing at the point of sale.
• New function or feature for existing products: an innovation that enhances the use of DOpla tableware or other catalog products and increases their perceived value. This category may also include new packaging concepts that combine functionality, sustainability, and visual impact, while offering a second life for the packaging itself.
• New strategic concept: a product or material capable of opening new market scenarios and responding to the needs of younger generations and tomorrow’s consumers.

Eligibility

Participation in the DOpla Tableware Innovation competition is free of charge and open to designers and creative talents of any nationality aged 18 years or older.

Award €5000