FILA is looking for new concepts for the packaging and the graphics of two new perfumes, man/woman or unisex, customized for the FILA Sport or FILA Fashion lines, interpreting the brand values with a unique and disruptive project
- To design an innovative and disruptive concept for the graphics and the packaging of 2 FILA perfumes (1 man version + 1 woman version or 2 unisex versions)
- Customized for one of the two brand souls, Sport or Fashion, with the aim of creating a graphic project capable of eliciting an emotional response in the consumer and of being highly recognizable on the shelves.
- The shape of the packaging must be geometric and simple with the use of an innovative typology
- Design should be in line with the brand values, and graphics shall have an eccentric and disruptive style, highly recognizable on the shelves and capable of drawing the attention of the consumers
- All projects shall comply with the FILA brand identity in the apparel sector and may accordingly reflect its Sport or Fashion souls.
- Participation is free of charge and open to all creative people (at least 18 years old).
FILA was born at the beginning of the Seventies as a sporting brand and until the Nineties it remained a benchmark brand for people looking for high-performance and professional sporting apparel.
In 2016 the new owners decided to relaunch the FILA brand, riding the heritage fashion wave inside the premium fashion and defining two major souls for the brand that continue to exist today, the Sport and the Fashion souls.