YSY GROUP, Hidesins and Desall invite you to design a family of “pop up” display installations dedicated to women’s ready-to-wear bags and high-tea desserts. The installations will be positioned within 5-star luxury hotels, and in particular within tea rooms. The goal is to promote the brand and its core product (women’s bags), creating a unique, unexpected and engaging space in which hotel guests can take photos to post on their social networks, and then continue the experience at the table as they enjoy a refreshment.

The installation will be composed of a series of aesthetic and functional elements onto which the Hidesins bags will be positioned, and possibly of a series of purely aesthetic/scenographic elements. The installation can also host visual elements (graphics, posters, etc …) for brand communication.

Additionally, you are invited to design standalone displays dedicated to high tea desserts (e.g. cupcakes) that share the style/elements of the exhibition installation. These displays will be brought to the guests’ tables and positioned in the center of the table so that guests can independently help themselves and pick and choose the desired dessert.

All elements of the installation must be functional, easy to assemble, disassemble and transport. The installation will be positioned within areas of different sizes. It is therefore necessary that its elements follow a modular approach that allows for adapting/transforming according to the size and configuration of the exhibition area (for example small/medium/large areas, the center of the room, near a wall, etc.).

Award
€5000

Eligibility
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.