The Red Dot Award: Brands & Communication Design 2025 is an international design competition aimed at agencies, designers, brands and companies. The 2025 Red Dot Award invites designers and companies to submit their campaigns and projects in order to receive global recognition.

Brief

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In 1993, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award in order to honour outstanding achievements in the field of communication design. Since that time, the Red Dot Award: Brands & Communication Design has occurred yearly, now reaching designers and enthusiasts on all 7 continents. In 2019, the competition was expanded to offer brands and designers an even bigger stage.

The Red Dot Award 2025 celebrates designers from all corners of the field. Participants first register their work in 18 different categories across 3 disciplines, from brand design and identity to packaging, spatial communication, websites and retail design. An independent panel of 24 jurors then evaluates the entries using a combination of expertise and field experience. Above all, evaluation criteria centers on idea, form and impact, with a focus on creative communication and innovative functionality.

Prizes

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The basic Winner Package for the winners of the distinctions “Red Dot: Best of the Best” and “Red Dot: Grand Prix” for 2025 costs 3,200 euros (plus VAT). This package includes:

• Use of the award-specific and category-specific Red Dot Label.
• Presentation of their project and designer(s) on a double page each in the International Yearbook Brands & Communication Design 2025/2026.
• Publication of their project and designer(s) on the Red Dot Website.
• Presentation of their project in the winners exhibition at both the Museum of Communication Berlin and the Red Dot Design Museum Essen.
• The Red Dot Trophy and 2 certificates as well as 2 free tickets for the Red Dot award ceremony.

The basic Winner Package for winners of the “Red Dot” distinction for 2025 costs 2,100 euros (plus VAT). This package includes:

• Use of the award-specific and category-specific Red Dot Label.
• Presentation of their project and designer(s) on at least one page in the International Yearbook Brands & Communication Design 2025/2026.
• Publication of their project and designer(s) on the Red Dot Website.
• Presentation of their project in the winners exhibition in the Red Dot Design Museum Essen.
• 2 certificates as well as the opportunity to purchase tickets for the award ceremony.