The world has started moving towards an era of globalization in the wake of technology which is an ultimate driving force for economic growth. The consumer market playing a vital role in this is speculated to increase more than two folds than the current total per capita consumption in the coming decade taking centre stage in a global economy. One of the evident causes behind this unprecedented growth is the rising urbanization and expanding the middle-class population. The concept of a physical store has changed drastically over a century, from open markets, agora to malls, bringing us to the question as to what is next?
We have started experiencing shopping at the convenience of our homes, just a click away, paved by E-retail. An advancement on the onset of the internet era that was inevitable. The ease of buying a product in an urban marketplace and personalized service which earlier acted as a value addition offered exclusively by brick and mortar stores has now taken a backseat. This has enabled E-retail to thrive to great extents, but are they becoming a terminal solution to consumer experience?
Retail Stores have formed a significant part in shaping public spaces as well as defining a neighbourhood, band consequently acted as a sphere for harbouring a social spot. As soon as we entered the realm of the digital age, the popularity of online shopping services shifted the transactions from physical retail stores to online. Retail fronts, e