An architect, educator and cultural worker, George Massoud is director at Material Cultures, a design and research organization based in London. He is interested in how we can build futures of interdependence with the various ecologies that shape our built environment. This underlying philosophy is explored in the spaces he occupies as a practitioner: in the studio, in the classroom and in the community.
Material Cultures is an interdisciplinary, not-for-profit research, action and design organization working to address the intersecting issues of climate and social justice in the built environment. Understanding buildings as ultimately drawn from the landscape, it argues for the reintegration of architecture and agriculture. It supports regenerative approaches to growing and harvesting materials, fostering bioregional construction practices that operate within planetary boundaries. It challenges the systems, technologies, supply chains, regulations and materials that make up the construction industry, with the aim of transforming how we build and who we build for.




