About the Panel Discussion

Today, more than 80% of millennials and more would rather invest in experiences and events over material possessions, correlating their fulfilment from events to a greater sense of happiness. Yet, a scroll down the roster for most entertainment companies and event planning firms show mostly white teams designing experiences for a white target audience. So where does that leave the happiness and fulfillment of millions of black and brown Americans?

In this intimate discussion you will hear from San Diego thought leaders and experience architects who committed to centering diverse audiences from the beginning. We will explore what an equity-based approach to event design looks like, what is the impact of redesigning how space is held and how giving ownership to designers who create space equitably changes a culture of happiness, grows the economy, and strengthens a community.