Dior Refashions the Perfume Strip

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Keilhauer's Awla table is available in 10 colour wood stains and three standard laminate wood tops.
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Keilhauer's Awla table is available in 10 colour wood stains and three standard laminate wood tops.

The French fashion house collaborates with Vienna’s Labvert on a fragrance tester in the form of a beautiful glass vessel.

Two years ago Labvert, a Vienna interiors and product design studio, re-imagined the Dior codes – the brand’s visual motifs – and refreshed the showrooms of the French fashion house around the world. It also began to design a new fragrance tester. Most retailers offer paper strips on which perfumes can be spritzed and sniffed, but multiple sprays on paper can cause scents to be indistinguishable from one another.

To overcome this issue, Labvert developed a funnel-shaped vessel made from glass. The gem-like piece contains a ceramic cylinder which holds the fragrance, while a cone top protects it. By centralizing the scent, and keeping it away from skin – another scent-warping variable – customers can experience the pure essence of Addict, Poison, and other Dior fragrances.

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