The Interno Marche Hotel is a Design Lover’s Haven
In Tolentino, Italy, ORA Studio leads the transformation of a historic villa into a grande dame of design.
There are well-designed hotels, and then there is Interno Marche in Tolentino, Italy. Taking up residency in the fully renovated Villa Gabrielli — home to the factories of leather goods fashion label Nazareno Gabrielli for six decades before becoming the headquarters of Poltrona Frau — the recently opened hospitality venue is the vision of Franco Moschini and pays homage to 60 years of design history.
A heartfelt patron of Italian design and past owner of Poltrona Frau (who also lived in the villa at one time), Moschini called on Claudio Tombolini and Cristiana Antonini of ORA Studio (which they co-founded with Michele Bonfigli and Federico Pisani) to lead the interior overhaul of the entire 3,600-square-metre century-old art nouveau building, including the lobby, restaurant, spa and guest rooms; the local firm orchestrated a team of more than 2,000 professionals that were involved over three years of construction to bring Moschini’s dream to life. Now featuring 25 rooms dedicated to 25 iconic Italian and international designers — chosen by Moschini — along with five long-stay suites that reference as many movements (arts and crafts, Vienna Secession, radical, pop and modernism), Interno Marche Hotel is appointed with 400 monumental furniture pieces, lighting fixtures and artworks by industry darlings like Gio Ponti, Nendo, Vico Magistretti and Achille Castiglioni. Before officially opening to the public, the hotel hosted a few special events to give locals a sneak peek of the revitalization. “Seeing older people who used to work in the building crying and moved to see the old beauty brought back to life was very touching for us,” says Tombolini, who led some tour groups with Antonini. “We were happy and proud to see that different generations sincerely like the project.”
Here, we look at four of our favourite rooms.
ANASTASSIADES, ROOM 202
ANASTASSIADES, ROOM 202
When bringing the Liberty-era villa (the Italian version of art nouveau) into its modern incarnation, a number of original frescoes were revealed, including in the room dedicated to Cyprus-born lighting design maestro Michael Anastassiades. Now painstakingly resurrected, the ornate mural makes for a stunning contrast to the deep blue–painted metal sheet that backs the bed — a unique finish that effects a “mixture of material surface and light reflection,” notes Tombolini — and the sleek Kerakoll resin floor. Delicate pendants by Anastassiades are suspended above the bed, while his sinuous bent beechwood N. 200 lounge chair for Gebrüder Thonet Vienna and matte-finished Verde Guatemala marble Love Me, Love Me Not table for Salvatori create a cozy corner. The custom artwork is by graphic designer Emilio Antinori and was inspired by other lighting series by the London-based Anastassiades.
ALBINI, ROOM G 01
ALBINI, ROOM G 01
Celebrating the Italian neo-rationalist architect Franco Albini, this room features a serpentine red metal tube detail that directly nods to the handrails he designed for Milan’s metro stations during the 1960s. The shocks of red in the tube (which wraps around a Glo-Ball wall sconce from Flos) and the Duomo signage are set off by a sophisticated palette of blue and grey; elsewhere, white metal tubing frames walls, doorways and a built-in desk. Albini’s minimalist yet playful Cicognino table for Cassina sits bedside, and his Tre Pezzi wingback (also Cassina) in poppy red upholstery greets guests at the door (not shown).
DE LUCCHI, ROOM 104
DE LUCCHI, ROOM 104
A pivotal player in multiple radical design movements (and a personal friend of Moschini), Michele De Lucchi is known for his clean, simple lines, affinity for natural wood and responsible waste-free approach. This shines through in his namesake room, which features an abstract layout of wood strips on the plaster walls and ceiling and a pervading sense of warmth. Responsible for the refurbishment of the nearby Politeama Theatre (built in 1926), De Lucchi founded the experimental studio Produzione Privata in 1990, for which he developed the Benedetto table (shown) with Davide Angeli; his iconic Tolomeo floor lamp from Artemide stands in the corner behind an archival Gebrüder Thonet Vienna theatre chair.
CERRI, ROOM 106
CERRI, ROOM 106
Visually arresting, precise and rational, the scaffolding-like structure in the room devoted to architect and graphic designer Pierluigi Cerri was inspired by the visionary’s rigorous approach; ORA Studio also celebrates industrial metal as a functional element with this architectural installation. The chevron floor found here and in other rooms adds a layer of age-appropriate warmth to the historic building, while the two-tone grey walls and Cerri-designed furniture — namely, his brutalist Ouverture sofa at the foot of the bed and (now dis-continued) Lola armchair at the desk, both from Poltrona Frau — are contemporary counterpoints. Elsewhere in the room, mirrors, textured glass and a restrained use of colour (primarily red) effectively showcase the evergreen appeal of the polymath’s creative output.