Logo Rhythms

From its beginnings on newsprint, Azure Magazine evolved to become a leading North American print publication focused on international design and architecture. The logo alone has been exemplary of the magazine’s many eras: It first appeared as a loose hand-painted scrawl, then morphed into a playfully warped font reminiscent of an ’80s shop sign. Digitally compressed typefaces had their day in the ’90s and ’00s. And, introduced in 2010, the bold and blocky word­ mark that currently graces the cover has held steady for its reliable sturdiness.

Blue is the Hue

In Azure’s first issue, published in 1985, co-founders Sergio Sgaramella and Nelda Rodger offered a simple and optimistic explanation for...