Before industry, there was craft. For Spanish furniture brand Expormim, it’s a heritage that continues to resonate today. A third-generation, family-owned company founded in 1960 and headquartered in the Valencian town of Moixent, Expormim’s mission is rooted in cultural values, preserving tradition, and affirming a collective identity. In Valencia, it’s a history and heritage encapsulated in rattan.
Associated with the Mediterranean tradition, rattan has a long and varied history of uses — including as a building material. Expormim has now led the production of sustainable rattan in high-end indoor furniture for decades. Resilient and durable, their peeled and tinted natural rattan furniture has become synonymous with sustainable staying power — and contemporary style.
The brand’s newest collection, Cask — designed by Norm Architects — is no exception. Reminiscent of traditional wicker baskets — in a wink at Expormim’s long-standing history — the capsule series’ simple design is refined yet unequivocally inviting.
To Expormim’s generational knowledge of rattan artistry, Danish studio Norm Architects (known for their sleek, bespoke interiors) have added their mastery of tactile and restrained design: “Our projects explore ideas that not only look good but also feel good: […] minimalism acquires softness and visual matter assumes haptic qualities,” explains the firm, who were brought in to design the seating collection.
The Cask collection is comprised of four pieces — a sofa, an armchair, a loveseat, and a large ottoman — with a sophisticated yet robust form. The chair and sofa’s bisected cylindrical shape takes visual cues from its namesake — the wine barrel (or cask), while the ottoman’s distinctive rounded structure gives it a uniquely soothing presence.
But Cask’s aesthetic flair isn’t its only distinction: the rattan material used in the collection is also significantly more sustainable than typical timber. Rattan is easier to harvest, easier to transport, and grows much faster than wood— making it a remarkably renewable natural material. The Cask pieces are highly resistant to solar radiation, thanks to the addition of UV filters in the material’s top coat. Each product’s timeless sophistication, craftsmanship and durability is a key component of its sustainability — rattan furniture will last for years to come without needing to be replaced.
Available in a wide range of rattan finishes, the series is also endlessly customizable — textiles come in an array of timeless, neutral shades meant to highlight the quietude that rattan brings to any space. “Our expertise lies in finding the balance—when there’s nothing more to either add or take away,” says the design firm. This equilibrium can be notoriously difficult to strike, but Expormim and Norm Architects have worked their magic: Cask has the makings of a modern classic.
This content was published by Azure on behalf of Expormim.
The Spanish furniture company’s Cask Collection, designed by Norm Architects, merges traditional materials with a sustainable ethos and unparalleled style.