Five Hot New Showrooms in New York

Five Hot New Showrooms in New York

Over the next few days, NYCxDesign and the International Contemporary Furniture Fair will take over Manhattan. Here are five new showrooms in the city, including Jenn-Air, Knoll and SieMatic, to check out during design week.

Azure NYC Showroom Nanimarquina

1 Nanimarquina, at 588 Broadway
After being represented in New York for the past two years in other showrooms, the Spanish company opened its first North American space, in Manhattan’s SoHo, dedicated solely to Nanimarquina rugs and accessories. The new sixth-floor digs keep the building’s original architecture intact while white-painted interiors make products pop, an aesthetic similar to its shop and headquarters in Barcelona. “North America has a strong creative spirit,” says Nani Marquina, the company’s founder and design director, who also led the showroom’s design. “We are excited to welcome visitors and tell them our story.”

Azure NYC Showroom Knoll 2

2 Knoll, at 1330 Avenue of the Americas
Occupying four levels of a midtown building, the new headquarters of Knoll includes floor-to-ceiling shelving on the ground floor that displays seasonal merchandise, surrounded by drapery and textiles to lend a warm environment. One floor up, visitors are taken on a journey of the 75-year-old company’s history through a series of vignettes, divided by designers such as Richard Schultz and Mies van der Rohe. A wall featuring 2,400 squares of Spinneybeck leather, felt and other textiles in the company’s materials palette, and an area designated for contract furniture also occupy this level; the remaining to floors house Knoll’s administration offices.

Azure NYC Showroom Jenn-Air

3 Jenn-Air, at 222 East 59th Street
The American appliance manufacturer partnered with New York’s Christopher Peacock to design the entire fifth floor of the D&D Building in midtown east. Its three fully-outfitted Jenn-Air kitchens include one equipped for live cooking demonstrations, and serve as a showcase for Peacock’s collection of high-end cabinetry and home furnishings. While the luxurious showroom does not handle appliance sales, it will facilitate purchases of the entire range through Jenn-Air retail partners, as well as related design services. According to general manager Steve Brown, “The showroom offers information and inspiration in highly experiential, highly contextual ways and settings.”

Azure NYC Showroom Siematic

4 SieMatic, at 150 East 58th Street
On the eighth floor of Manhattan’s A&D Building, the iconic midtown establishment that houses 35 luxury showrooms (including Miele, Sub-Zero & Wolf and GE Monogram), SieMatic’s newly redesigned sleek space is opulently furnished in pieces by B&B Italia and Moooi. The German manufacturer’s glossy cabinetry is showcased in such finishes as its new SimiLaque (a unique combination of laminate and lacquer) through a series of vignettes. “We’ve created an authentic experience in the form of two individually styled New York City apartments,” says Hans Henkes, president and CEO of SieMatic Möbelwerke USA. “Visitors are immersed in a true sensory environment,” he adds, noting the residential setting makes guests feel at home and think, “I could live here.”


5 Design-Apart, at 110 W 25th Street
After a couple of visits to New York, Diego Paccagnella decided the city needed to see what Italy had to offer aside from heavy-hitters like Poliform and Cassina. So the Padua-born designer, who studied at London’s Central Saint Martins and cut his teeth at Italian furniture manufacturer Lago, moved to the Big Apple. In trendy Chelsea, Paccagnella outfitted a 235-square-metre, two-bedroom loft with exclusive, lesser-known brands such as TM Italia (kitchen systems), Ermes Ponti (shelving) and Milldue (bathroom systems). He’s also worked with Jaime Hayon and Lanzavecchia + Wai to create limited edition lines, and recently invited 12 designers, including Luca Nichetto, for a one-day workshop to create the perfect Manhattan sofa in partnership with Italian seating manufacturer Berto. By appointment only.

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