“The great thing about the showroom is it’s not only about tiles,” says interior designer and MAKINSACHANGE founder Linda Makins, celebrating Toronto’s newly opened design destination. While a deftly curated selection of technical porcelain and ceramic tiles fills the space, the showroom is rounded out by a generous presentation venue, a sociable kitchen and an elegant lounge — not to mention a vintage Fiat 500. Welcome to Midgley Tecnica.
Situated at the heart of Toronto’s burgeoning Design District, M Tecnica is a leading Canadian and international distributor of design-driven ceramic and porcelain tiles. Drawing on an extensive network of suppliers, the company boasts a comprehensive tile selection from Italy’s acclaimed Ceramiche Keope, with M Tecnica also holding exclusive distribution rights for Tennessee’s Crossville Porcelain in eastern Canada.
It all starts with the portfolio. Tailored to meet the diverse needs of architects and design professionals — as well as the public — M Tecnica’s rich product collection includes tiles suitable for commercial and residential settings, as well as both indoor and outdoor applications.
Designed by Gensler’s Andrew Gallici, the space is a venue for M Tecnica’s highly knowledgeable and experienced staff to showcase an evolving product collection and host educational events in a hospitable, laid-back environment. “The idea here is about an evolving and rotating collection,” says Gallici. “Because of those themes of hospitality and events, we intentionally placed walls and curated the space and physical objects in the space allowing for greater movement throughout.”
While the COVID-19 pandemic means that in-person social gatherings are not yet being planned — though the showroom remains open by appointment — a new video previews what’s to come. “There are so many levels to this showroom,” says Makins. “I love the fact that there are large samples on the wall, and I love the fact it’s spacious so we can stand back and really look at the tiles.”
It makes for a one-of-a-kind industry presence. From the sociable yet educational ambiance to the carefully curated selection, M Tecnica elevates the showroom into an experiential hub. All the while, a highly trained staff helps ensure a perfect choice of tile.
“We spend a lot of time educating our staff,” says M Tecnica President and Managing Partner Glen Brewer. “If you want to learn about facades, we’re here. If you want to learn about through-body porcelain or if you have concerns about glazed porcelain on a particular job, we’re here to help. It’s in the DNA of what we do.”
It’s a spirit of openness that’s reflected in the design of the showroom. “What’s fantastic about this space is that there is a new approach to design that’s required in terms of having flexibility and this space has been developed with that in mind, which enables different activities to happen at the same time,” says Decanthropy founder Ian Rolston. Case in point — how about a spin in M Tecnica’s Cinquecento?
This content was published by Azure on behalf of Midgley Tecnica.
Combining a rich product selection and an educational environment, the Design District’s newest showroom promises a unique experience.