OHLAB, or Oliver Hernaiz Architecture Lab, has designed a concept store for retailer In-Sight that feels delightfully telescopic.
Playing with the idea of the void, OHLAB, with offices in Mallorca and Madrid as well as New York, has created a shop in Miami out of a series of white panels with cutouts that form a telescopic and linear space. This conceptual framework helps to show off the items on display at In-Sight, in the recently opened Brickell City Centre, a downtown shopping mall.
Central to the design is the idea of two interlaced circles. This motif is repeated on 24 white panels placed in parallel through the store, in a sequence that creates a skewed tunnel. At the end of the space, a graphic panel features a trompe l’oeil that further elongates the space.
The panels are built with a simple wooden structure and finished with a continuous edge of white Corian. They are vibrantly bright white, creating a pristine and gallery-like setting. But the designers also did some creative merchandising moves in between the panels. Using a variety of retail moments – from LED-illuminated rod hangers and shelves to stairs, glass tops and plush seating – OHLAB made a simple spatial idea a stage on which the clothing and accessories of In-Sight’s curated array could shine.