In downtown Los Angeles, COS launches a pop-up store – open until November 15 – with a minimal yet dramatic interior by New York’s Snarkitecture.
The paper-doll cutouts from your childhood have come to life at Austere, a Scandinavian design shop in L.A. that’s hosting a pop-up by COS, the sophisticated-sister brand of H&M. Presenting a curated selection of the autumn/winter collection, the setting was designed by Snarkitecture to match the garments up for grabs.
In keeping with the minimalist aesthetic of both COS and Snarkitecture (as well as Austere), the shop is restrained and monochromatic. But it’s far from boring; these two collaborators know how to create drama through the repetition of a singular idea. In their earlier collaboration, during Milan’s Salone del Mobile, they turned an industrial space into soft caverns of white ribbon stalactites; the effect was stunning. In this new space, a floor-to-ceiling mirror dissects the room into two hues, and playful partitions animate the space.
Throughout part of the space, Snarkitecture has inserted steel sheets, with garment-shaped cutouts, in dusty coral; the rest of the interior repeats these elements in an all-white palette. Daniel Arsham and Alex Mustonen say they were “attracted to the strong silhouettes and distinctive colour hues of the most recent collection. We’ve integrated these elements into a reductive environment that plays on the concept of reflection to create an unexpected experience for visitors.”