Be Original Americas: Originality Deconstructed exhibition celebrates creativity by pulling back the curtain on the “how” and “why” of some of the international design industry’s most iconic products, demystifying what goes into their conception.

Commemorating Be Original Americas’ 10th anniversary and held during Modernism Week 2023, the the final showcase in Los Angeles will incorporate physical designs, disassembled elements, raw materials, and videos by Be Original Americas members Carl Hansen & Søn, Cerno Group, Designtex, Emeco, Kvadrat, Ligne Roset, Loll Designs, Lumens, Kay Bojensen from Rosendahl Design Group and The Modern Fan Company.

By uncovering the various facets of manufacturing, the Originality Deconstructed exhibition will allow visitors to better understand issues surrounding sustainability—how materials are sourced and processed—and the challenges that come with ensuring the authenticity of a design. Brands are increasingly confronted with the new realities of the digital marketplace, the positive and negative effects of constant exposure. What skill sets, approaches, and apparatus can be harnessed to help promote originality among contemporary designers and entrepreneurs?

Celebrating the conclusion of this three-city exhibition, there will be a live and online auction from the Rago/Wright Auction on the evening of March 25th, at Ace Hotel DTLA.

Some of the more than 25 auction objects will include a Marcel Wanders designed vase made for King Willem-Alexander and Queen Maxima of the Netherlands, a limited edition Virgil Abloh version of the Michael Graves Alessi kettle, and Foscarini’s Wassily Blown Glass Table Lamp.