Join this talk on ICFF’s Main Stage as we examine originality in an era when design is being frequently echoed and instantly reproduced. As copy culture intensifies, design leaders confront the impact on value, innovation and trust — and what it takes to create work with depth, integrity and meaning that imitation can echo but never replace.

Moderated by AZURE’s Executive Editor, Eric Mutrie.

Panelists:

• Rodolfo Agrella, Founder, RADS Group & Artistic Director, ICFF
• Stefano Giussani, COO and Partner, Lissoni Architecture New York
• Jon Thorson, Brand Experience Director & CEO North America, USM
• Ian Yang, Founder & CEO, Gantri

In partnership with Be Original Americas