2017 AZ Awards of Merit: Experiential Graphic Design

2017 AZ Awards of Merit: Experiential Graphic Design

The first edition of the Experiential Graphic Design category welcomed a strong group of submissions, including these projects, whose unexpected and eye-catching modes of wayfinding and storytelling caught our jury’s eye.


Project: Storyboard on the Landscape

Location: Batoche, Canada

Firms: Form:Media and Ekistics Planning & Design, Canada

Team: Chris Crawford, John deWolf and Devin Segal with Julien Boudreau, Sahisna Chitrakar, Tom Evans, Adam Fine, Jean Lanteigne, Rob Leblanc, Genevieve McIntyre, Justin Neufeld, Natália Ultremari and Ed Vella

Part of a 955-hectare National Historic Site by the South Saskatchewan River, Lot 47 was the location of the Métis Nation’s village of Batoche, and of the 1855 battle that defeated Louis Riel’s resistance. The installation, erected by a multidisciplinary group from Nova Scotia, comprises three large-scale interactive structures that sit unobtrusively on the site to invite contemplation of this nation’s cultural history through the landscape.

On these wide-open plains, the architecture serves as a mechanism for both wayfinding and viewfinding, revealing the Métis Nation’s story and giving visitors a sense of what life was like before and after the conflict.



Project: Pont ferroviaire

Location: Montreal, Canada 

Firms: Civiliti and Group S.M. International, Canada 

Team: Peter Soland with Fannie Duguay-Lefebvre, Pascal Forget, Tuong Phong Huynh, Marc Mousset, Etienne Ostiguy and Petrica Voinea

Civiliti’s viaduct shunts a rail line around one extremity of the Université de Montréal’s future Outremont campus, scheduled to open in 2019, in singular style. Spanning the new campus’s main allé, defining its eastern gateway, the viaduct greets passersby with an unexpected and eye-catching folly.

Taking cues from conceptual artist Sol LeWitt’s minimalist “Wall Drawing” series, the local urban landscape firm transformed the 44-metre-long guardrail on the viaduct’s campus-facing side into an animated tableau. Its irregular diagonal grid motif, made up of 135 LED bars, generates playful graphics of the changing seasons, featuring vines, fireflies, raindrops and snowflakes.

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