Ligne Roset’s Co-CEO on the Value of Companies Taking it Slow
Antoine Roset discusses old revivals, new recruits and green resolutions.
“If there is a model that I don’t want to reach, it’s the fast fashion model,” Antoine Roset says. On the terrace of the Palais de Tokyo, the Eiffel Tower glorious in the distance, Roset explains how he and Olivier, his cousin and co-chief executive officer, have been easing the tempo at which their family’s renowned brand, Ligne Roset, operates. From launching fewer products each year to showing them in an exhibition and mini trade fair at the Palais every April before Milan Design Week, they are embracing a praxis that’s very much in contrast to the hyper accelerated direction of much design production, both in how it’s manufactured and how it’s communicated. They are also responding to the very real economics that make selling...
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