The street posters that accompanied the 2023 edition of Milan Design Week recognized the city’s many memorable contributions to design history, spotlighting enduring inventions like the M1 metro station handrails (designed by Franco Albini and Franca Helg) and the Negroni sbagliato (designed by Mirko Stocchetto).
These visuals (by photographer Eric Scaggiante) followed visitors around the city as they made their way from Brera (which hosted SolidNature‘s subterranean ode to natural stone) to Bagni Misteriosi, a public swimming pool that was taken over by Gubi to showcase its recently launched outdoor line.
Along the way, the posters served as a reminder about the true role of design: not to deliver a quick dopamine rush, but to achieve meaningful longevity. Sure enough, we expect at least a few of the designs introduced at Milan Design Week 2023 will go down in the history books.
With that in mind, we captured plenty of photos for posterity. Click through for our recap of standout installations, product launches and personalities from Milano: Home of Design.
Our recap of everything around town — from parties to product launches — that had our eyes popping and our minds expanding.