By this point in the digital age, we’re accustomed to blaming “the algorithm” for the eerily prescient ads served on social media, or the embarrassing movies that streaming services automatically queue up based on our past viewing history.
Brooklyn architecture firm SO – IL has a different bone to pick with big data. In the eyes of founders Florian Idenburg and Jing Liu, opaque number-crunching also dictates what type of housing gets built, as spreadsheet-obsessed banks and overly regulated planning departments favour safe investments that result in a loop of bland, boxy sameness.
Over the past few years, SO – IL has been pushing back against this paint-by-numbers design while inventing more creative (yet nevertheless...
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How SO – IL Is Remaking Brooklyn’s Multi-Family Housing
The architecture studio is playing with real estate math to reframe multi-family housing around the human experience.