In these times of heightened problems relating to the use of resources and the environment, the work of Dieter Rams is more current than ever. His works were fundamental to the design ethos that he himself described as “less, but better.” In the 1970s, Rams consistently argued in favour of designing objects to enable their longest possible use. What today is discussed as the aesthetics of function was already practiced by Rams and his teams many decades ago. One of his theses states: “Good design is environmentally friendly. Design makes an important contribution towards preserving the environment. Saving resources and minimizing physical and visual pollution are thus encompassed by product design.”
How should we continue to design our world, so that it can survive? On the basis of around thirty objects selected by Dieter Rams as well as hundred photographs, reproductions and texts, he attempts to provide answers to this question in the exhibition.