Denmark is often highlighted in an international context as an example, when it comes to creating optimal living conditions for the population; conditions that contribute to a high level of quality of life. Hello Denmark celebrates everyday life and all the things that Danes often take for granted: well-designed surroundings, cycling life and harbour baths in the middle of the city.

Hello Denmark unfolds our shared narrative of Denmark as a world-class design and architecture nation. A tale that testifies to a design tradition and a strong set of values ​​that permeate the entire community and shape the life we ​​live – every day – from the smallest teaspoon to the largest urban planning. The exhibition provides a glimpse into six fundamentals of everyday Danish life and explore the ways these highly-valued ideas impact our built world. Discover Denmark’s relationship to nature; the foundation of trust in society; an insistence on hygge; the country’s unique cycling culture; the reasons why design is valued; and the Danes’ joy in being close to water.