Developed in collaboration with Home of Football, curatorial collective Air Afrique, which selected and sequenced the artifacts, and Crosby Studios, “Home of Football: Home & Away,” features, for the first time, more than 60 match-worn jerseys, trophies, photographs and rare artifacts from football’s most defining moments, all from the Manzano Family Collection. Divided into six rooms, including a retail space, the exhibition traces football’s role as a vehicle for identity, migration, creativity, resilience and belonging.

For Crosby Studios, the exhibition is a catalyst for cultural transformation, where football’s energy, shapes and sportsmanship are fused into a completely new format that feels approachable and accessible to all. Harry Nuriev plays with numerous architectural, graphic and acoustic elements to deepen the impact of the experience: a grounding mint-green hue envelops each space — alluding to the color of a football field — while circles and curvatures — from the lighting to the logo — mirror the shape of a football as well as the phases of the moon.

Beyond the archival pieces on display, Crosby Studios integrated brand moments throughout the exhibition and retail space, bringing together skincare, beauty, technology and design brands such as Baccarat, Nothing Technology, Rizzoli, and Obayaty. Connected to the themes of sport, training, lifestyle and fashion, these additions deepen the interactive experience and provide another lens to explore the cultural impact of The World Cup.