Natasha Jen is a partner at world-renowned graphic design firm Pentagram. A six-time National Design Award nominee, Jen’s work is recognized for its innovative use of graphic, verbal, digital, and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, print and architecture. 

Working at the intersection of technology and culture, Natasha has developed branding for some of the most complex “frontier” technologies, from AR/VR, quantum computing, photonic computing, mobility technologies, gaming, AI, and biotech to crypto/blockchain innovations. Her clients include a wide range of collaborators from global technology brands to cultural institutions, including Google, Pfizer, Waze, Reddit, Lightmatter, Galaxy Digital, New York Botanic Garden, Storefront for Art and Architecture, Center for Architecture, The Asian American Foundation, Harvard Graduate School of Design, Metropolitan Museum, Fernando Romero Enterprise, Bjarke Ingels Group, and OMA New York.